Laura Rivera
Coldwell Banker Residential Brokerage


Buying a home?  You will find a friend and ally in the exciting pursuit of a new home. Laura will guide you every step of the way. In addition to the crucial process of locating and presenting properties that meets your needs, she will help you along the path between "I want this house" and "I own this house".

Selling a home? You will benefit from Laura's knowledge at marketing, negotiation and up-to-date real estate practices. She helps you prepare your property for maximum buyer appeal towards a quick, profitable sale. She will handle every aspect of your transaction through closing- and beyond! "She may not be the agent selling your home, but she will certainly be the reason your home sells!"

Returning Client? Laura appreciates the opportunity to continue to serve you and hope you take advantage of the valuable resources she provides. Come back to visit often!





 Testimonials from Laura Rivera's Past Clients


“Laura Rivera did an outstanding job selling our home.  We considered selling our home and spoke with Laura about 5 years before we actually put it up for sale.  She continued to keep in touch sending us updates and notices about market conditions, even though there was no expectation or certainty that we would put the house up for sale.  When we finally decided to sell, she quickly listed the property and held open houses on two succeeding weekends during which time we got an offer that was above our asking price.  She then took all necessary actions to get the sale to closing in record time.  She's a true professional.”

 Thanks for making the sale so quick and easy,

Gail and Rich H. - Sellers




 "I am writing this letter to tell you how satisfied I am with Laura Rivera selling my duplex in San Leandro. She promised me stress free selling; and it was!  She was efficient, organized, very sweet and a really nice person- I really didn't think the experience would go so smooth and easy.  She is truly a wonderful real estate agent: I must say SUPER GREAT! THANK YOU!"

 Marcella Z - Seller



“ Laura and Phil represented me on the sale of my childhood home.  As I no longer live in the area, they took care of all the details in selling the home.

I found them both to be professional and efficient.  I would highly recommend them to anyone selling a home in San Lorenzo.”

Debra O- seller


“Laura was very professional in helping me sell my condo. I was relocating for work and she was very accommodating to my tight deadline. She also tempered my expectations well. I knew what to expect and nothing ever came as a surprise since she is so knowledgeable. Finally, Laura has great connections, from loan officers to contractors. This is absolutely invaluable when listing a home.”

 Brian R- Seller


“My husband found Laura through the web to help us with a home purchase in the Bay Area, for our son. We live 2 hours away from there, and it was very important to find someone with that get up and go drive, she, Laura has it, all. The follow-up, got right back to us even when she had a lot going on, and always had all the details in order. There was no question to small. Laura was there any time for the 3 of us. We cannot say enough good things about Laura, it made our stressful time much easier. You cannot go wrong with Laura on your side.”

 Ed and Judy-Buyers       


“Laura was a great real estate agent for us. She was very knowledgeable and guided us smoothly through the process of buying our home. She has a positive attitude about everything and we can tell she enjoys her job very much. We are very picky buyers and she was always patient with us throughout the process. I would highly recommend Laura to anyone interested in buying a new home. She made buying a home a memorable experience for us.”

Leonard F- Buyer



“We found Laura through the web and decided to go with her based on the excellent reviews written about her. She was honest and very approachable during our initial meeting. It was definitely a plus that she knew how to deal with our personalities and our needs in finding the perfect house for our family. She was helpful in every aspect of the process --- from encouraging us to look for better rates with our loan to finding home inspectors. What I'm really grateful for is that not only did she find us the perfect house, she found us the perfect tenants for our rental property. For that, thank you doesn't seem to be enough. Her super personalized service and her expertise in the industry are invaluable and highly, highly recommended.”

MJ and Frank – Buyers


“From the very beginning Laura was very helpful in the whole process. She sat down with my husband and I and explained the entire process from what to expect to when things are going to happen and how to make things go more smoothly. She was always available for any of our questions no matter how small it was. It always seems like she was always working even on a weekend night she would respond to these questions. She made it very simple and easy. Laura was a great help in our process. We do plan on using her again in the near future. Thanks Laura.”

May and Ryan (referral from Brian R)- Sellers


“My experience was great. It was quick and efficient. Although I had a couple realtors before there was still a lot I did not know or understand so I put my complete trust in Laura which was scary for me but she in no way let me down. Her responses were quick and welcomed me to call her at anytime with any questions. (and I had a lot of questions) Thank You for making my first time home buying a great experience. Can’t wait to show you all the improvements I will be doing this year.”

Lanna W- Buyer


“Laura Rivera found me the home I was looking for. She got it to a price that I liked, and down to a payment that I could afford! It was my first time buying a home, and I felt like she took care of me and watched out for me. There were no surprises. Everything she said up front, happened. I would definitely recommend her, and I will also be using her services again.”

Kathleen B- Buyer



“Now that the sale of our house is complete, we are happy to share our experience working with Laura Rivera. To begin with, she graciously spent two days showing us comps in the area.  The information we obtained during those two days, made it very easy to set what we considered an appropriate value on the house.  Since the house did need some upgrades, she suggested offering it “as is” with a $5,000 credit to the buyer.  This, we believe is why we received a full value offer the day following the open house.  In addition, her aggressive marketing plan was absolutely perfect.  Professionally prepared flyers, great pictures on the MLS listing and a video airing on YouTube all were done during that very important early window of opportunity.  We also appreciate that she recognized the importance of what we considered a unique property in an otherwise typical market of three bedrooms, two bath homes.  She showcased the uniqueness and we think that too is why it sold so quickly. Then, she provided the bank appraiser with the information necessary to effectively and accurately assess the property.  We don’t think many realtors would have gone that extra mile for their clients. She did a great job of communicating frequently, keeping us advised of all activities.  This was a great comfort, especially towards the end, while we all waited for the bank to process the paperwork.  Aside from all her professional attributes, Laura is a pleasure to work with, and always listens carefully to her clients.”

Mike and Jean S- Sellers


“My wife and I asked Laura Rivera to represent us in the purchase of our home. The whole process under Laura's guidance was very smooth. She took care of everything that we needed and answered our questions to our satisfaction. Laura also kept us informed by explaining each step of the process to us since this was our first home purchase. Laura was very prompt in returning our calls if we had a particular question about the process or property. It is also great that Laura has a winning personality and has great people skills to go along with her vast knowledge of Real Estate Law and procedures. It was a pleasant experience working with Laura and we highly recommend her services if you are in the market to buy or sell your home.”

Joe and Carmen W.- Buyers


“Laura has been giving our family great service for a great many years. She has helped us sell and buy real estate locally (Castro valley, Dublin, Pleasanton), and has always given us sound advice supported with experience and data. I highly recommend Ms. Rivera to any new buyer or seller!”

Tom and Nila W- Sellers and Buyers


“Laura is very professional, thorough, responsive, friendly and knowledgeable. I have referred her to least 7 friends and family members. She has closed at least 7 deals through plus my properties.”

Wayne and Shawn B- Buyers and Sellers


“Laura helped us gather the facts and make a decision on the whole foreclosure and short sales processes. It was a scary time and she gave us the guidance we needed the most. Thanks Laura! When we get back on our feet we will definitely keep you in contact.”

Paola P- Seller


“Laura is very professional and knowledgeable. She treats you with respect and goes above and beyond her duties. She not only is a great agent, she is a great person and someone you can trust and consider a friend. She was very patient and understanding of our personal situation and helped our shortsale move along smoothly and as painlessly as possible!”

Ady M- Seller


“Laura Rivera, is a very kind and great person to work with. She is smart and has full of confident with a great personality. She is been helping me out for the short sale of my condominium for 8 months now. Due to some problem with the property is has been delayed but she is still working on it. Finding the people interested to make then look and buy the unit. She finally found a buyer who is very much interested. I am looking forward to work with Laura Rivera in the near future. When I will be ready to buy a property again. Thank you.”

Fareen A- Seller


“I Met Laura when I first moved back to California looking for a house. She was very patient with us as we went through sticker shock and figured out what we really wanted and were willing to spend. This was back during the multiple offer and auction times, and helped us avoid that chaos and get a great house at a reasonable price. Two things really stick out with me about her, she has great integrity when many agents don't and she has been available for anything I needed during these past 9 years. I would absolutely recommend her and use her again.”

Geoffrey B- Buyer





“Only one thing can describe this person/agent. She is an Angel. She will do anything for you to help you! Laura is an exceptional agent. She helped me sell my house on Brookfield rd in 2009. I then recommended her to my sister and she helped her sell her home in Discovery Bay and shortly after helped my daughter's house in the Hayward Hills. This year she helped me to buy a home quite quickly and we are beyond satisfied with her work. It is very impressive how she treats and helps her clients. Thank you so much Laura for your amazing help and work. You are truly are one of the best realtors around.”

Martha C- Seller/Buyer


“I would highly recommend Laura to everyone. It took us a year to find just the right home for us and she was with us every step of the way. She always put our needs in consideration when showing us potential homes. It was like having a family member looking out for us. She also helped us sell our home at a great price considering the market at the time.”

Jeannette and Paul F- Sellers/Buyers



“We have had Laura Rivera as our agent on two different occasions. Her service is fabulous and she has surpassed our expectations. Her knowledge and expertise in this real estate market is essential. We are currently in the market for a residence and we know she will deliver once again for us. We highly recommend Laura to anyone who is buying or selling real estate.”

Melody and Curtis G- Sellers/Buyers


“Laura Rivera has been my real estate agent for over 10 years. I have purchased real estate for over 30 years and have never came across an agent who was accessible , knowledgeable and resourceful as Laura Rivera. Just like Allstate says "you are in good hands". Laura is a keeper for life.”

Phyllis L- Buyers


“Thank you so much for all of your help. We really appreciate all of your help. Tim was working until 9pm last night – so it was pretty late by the time he finally picked up the keys from his office. I have recommended you to a couple of people in my office. Both Tim and I enjoyed working with you. You made this completely overwhelming process much easier. If we ever need anything in the future, it is nice to know we have someone we can call.”

Tim and April B- Buyers


“Selling our Mothers house was a very hard time for us. You stepped in, took over all the arrangements for cleanup & repairs, from hiring, supervising and making sure the jobs were done right. Living far away from Mom's house and having to deal with all of that would have been very hard.  Our family is grateful for all of your caring and support. Thank You.”

Walt and Jean S- Sellers


“On a notorious award night it is only fitting that I take this opportunity to tell you about the positive experience that we had with Laura Rivera as she continued to persevere in marketing our property at 28085 Thorup Lane in Hayward.  She was consistently creative and very involved in taking multiple approaches to generate new interest in the property and followed through with potential buyers’ agents. Laura’s personal caring and business background in property management was a real asset in selling our home from several hundred miles away.  She regularly visited the property and arranged for its care with our approval and we were confident that the property was well cared for in our absence.  She arranged for and coordinated inspections, staging and gardening, as we were not able to.  In addition to assuring that our property was well cared so that it showed well and to consistently looking for and pursuing new approaches to marketing, Laura also kept us well informed about the changing market conditions and issues relating to selling property in the “down market” and providing us facts and information for our consideration to make informed decisions.  At no time did we feel “out of the loop” and that was very important since we were no longer living in the vicinity. Laura’s high ethical practices stand out above the crowd of agents representing buyers and sellers in today’s residential real estate market.  She is also committed to assuring that any other entity involved in preparing the property for sale – inspectors, repair, staging – and all through the closing – other real estate agents, title and mortgage services were held accountable for sticking to the commitments that they had made, no matter the personal effort that it took on her part. We heartily recommend her to both buyers and sellers seeking an agent to represent them in selling or buying property. Thanks again Laura!”

M/M Barbosa – Sellers


“Laura went out of her way to get important and necessary things done to get my home sold. If it hadn’t been for her good judgment, kindness and tenacity, I would never have been able to command and get the price that I need to buy this condo I now own. She is a very valuable asset to your company. A true jewel…”

Mrs. Elva W- Seller


“As a sales professional, she did not miss one step in the process. From qualifying me, qualifying the potential buyers, to having repairmen ready to get my house in selling condition, leveraging Coldwell Banker to market the house, keeping the sales cycle moving, and finally closing the deal. In my opinion, what separates Laura from other sales professional is her passion and desire to succeed. Please consider me an extremely happy seller. I am available as a reference.”

Maurice M- Seller


“It has been such a pleasure working with you! My only regret in selling the building is that it means an end to our partnership. I was always impressed with your unique combination of intelligent efficiency mixed with compassion, of rare wisdom and strong yet caring boundaries. Your conscientious efforts made a difficult sale possible. I am now in a position to pay off my debts Thank you for making this possible…”

Maxine P- Seller



“As we tell our friends, an angel must have sent you to us, everything fell into place. We enjoy our new home for years to come. Your service was flawless!”

Lucille R- Seller

Laura Rivera

Laura Rivera

Coldwell Banker Residential Brokerage


Communities Served